4. Aesthetic Philosophy
Remember when wardrobes were considered complete when they consisted of 10 essential pieces, leaving their wear to the imagination and improvisation of the wearer? Fast fashion’s planned obsolescence has fed into the desire to wear something new and fashionable often, significantly shortening the buying cycle for customers and resulting in ‘disposable’ clothing.
Our main ideology is to design and produce clothing that can be worn year-round, using classic lines to encourage versatile use by a diverse customer base. Sophie’s design aesthetic is minimalist, steering clear of trends as well as any unnecessary details, bringing our clothing back to basics.
The emphasis lies on functionality and comfort, allowing our pieces to accompany the customer through various occasions, making sure they are used to their full potential during their life cycle.
There is no wrong or right way to wear our pieces. If you want to wear our skirt as a strapless top, we encourage you to, and do send us a photo!
In order to make our clothing as wearable as possible, our pieces follow a ‘one-size fits most’ approach. Our aim is to have our clothing evolve with our customers and their bodies, allowing them to minimize their wardrobes.
We want our customers to enjoy the clothing they purchase from us and to not think twice about wearing one (or many) of our pieces.
Clothes should fit you, you shouldn’t have to fit the clothes.