Pure Waste


When we embarked on creating our brand, we wanted to collaborate with suppliers that understood our thought process and shared our values.

Pure Waste was a great fit for us. Using Nordic traditions of recycling, Pure Waste has dedicated itself to using waste materials, re-purposing them, and producing sustainable garments.

Check out this amazing video of how they make t-shirts from collected waste materials, at theirfacility in Tirupur, Tamil Nadu (the hosiery capital of the world), which is also run on an ethical and sustainable basis.

We sourced our t-shirts from them to produce a limited collection of unique hand embroidered t-shirts, which encapsulates our ethos and does a good deed for the environment, saving 2700 litres of water per t-shirt.