5. Ecological Responsibility


The fashion industry is amongst the most polluting in the world. Fast fashion has made it easy to throw clothing away once there’s something new on the market, because it is easy to get rid of something that is mass produced and inexpensive.

When you throw away clothing, it usually ends up in a landfill, and clothing, unlike food waste, is often not compostable. Add to this the amount of water that is used to produce a basic piece of clothing like a t-shirt (2700 litres, in case you were wondering), and fashion has been taking a toll on the planet.

We make every effort to reduce our waste and our carbon footprint by collaborating with eco-conscious suppliers and focussing on limited production to avoid wastage that results from overproduction.

We use locally sourced, small batch, handwoven fabrics largely composed of natural fibres & dyes, as well as surplus fabrics, as we’re able to adapt our production cycle to what is readily available, providing a home for materials that would otherwise be thrown away. The lack of extraneous details like buttons or zippers also makes it easier for our customers to recycle our pieces and pieces made entirely of natural elements can be composted as well. We plan on incorporating more sustainable materials as we move forward.

We are endeavouring to incorporate more recycling elements and upcycling waste materials from our own production process, to create new and innovative products. We also are working on incorporating more natural fibres and dyes in our clothing, which will eventually allow our customers to compost all our clothes.