5. Ecological Responsibility


The fashion industry is amongst the most polluting in the world. Fast fashion has made it easy to throw clothing away once there’s something new on the market, because it is easy to get rid of something that is mass produced and inexpensive.

When you throw away clothing, it usually ends up in a landfill, and clothing, unlike food waste, is not compostable. Add to this the amount of water that is used to produce a basic piece of clothing like a t-shirt (2700 litres, in case you were wondering), and fashion has been taking a toll on the planet.

With an aim toward reducing waste and our carbon footprint,we have tried to collaborate with eco-conscious suppliers and focus on limited production to avoid wastage that results from overproduction. We use locally sourced small batch handwoven fabrics, as well as surplus fabrics, and plan on incorporating more sustainable materials as we move forward.

We are also focusing on recycling and up-cycling waste materials from our production process, and aim to leverage the native talents of our Indian team to create new and innovative products. So watch this space!