Instructions + is a Paris-based brand with international roots, creating clothing with purpose.

At the heart of the brand are Sophie, who has years of design and fashion experience, and Meghna, who has been involved in international business for over a decade. Motivated by our common interest in women’s rights and the dismal state of fashion today, we came together to try and shake up the status quo.

Dispirited by the current culture of fast fashion, with its ‘use and toss’ tendencies, we decided that we wanted to contribute to the fashion world in a responsible and ecological way. The sector is overrun with cheaply manufactured products, exploitative manufacturing conditions, and clothes that come apart after a few uses.  

We want to engage our customer base by leveraging our individual experiences and varied backgrounds and assemble something that would represent our multi-ethnic origins (British, German, Indian, and French. We’re not kidding!), all while maintaining quality, style, and a desire to contribute to something bigger.

We are driven by a desire to promote conscious consumption, providing for our customers a set of instructions, if you will, to encourage them to look beyond the storefront and to be conscientious when it comes to buying a piece of clothing.